Support for the Korea-Japan Exchange Festival
Mitsui Sumitomo Insurance, the only Japanese non-life insurer in Korea, has been actively supporting the Korea-Japan Exchange Festival annually since 2009.
The company aims to strengthen friendly relations between the two countries and promote cultural exchange through this initiative.
Instead of merely providing material support, the company takes a proactive approach by participating in events like "Yosakoi Arirang," a segment of the festival, as part of its company-wide efforts. This reflects the Korea branch’s mission to act as a bridge between Korea and Japan.
Through these activities, the company seeks to transcend traditional corporate roles, fostering close engagement with local communities and generating positive social value.
Moreover, Mitsui Sumitomo Insurance supports initiatives such as the National Student Japanese Drama Competition, contributing to stronger Korea-Japan ties built on mutual understanding and collaboration. Looking ahead, the company is committed to further expanding these efforts through diverse CSR activities.
The company aims to strengthen friendly relations between the two countries and promote cultural exchange through this initiative.
Instead of merely providing material support, the company takes a proactive approach by participating in events like "Yosakoi Arirang," a segment of the festival, as part of its company-wide efforts. This reflects the Korea branch’s mission to act as a bridge between Korea and Japan.
Through these activities, the company seeks to transcend traditional corporate roles, fostering close engagement with local communities and generating positive social value.
Moreover, Mitsui Sumitomo Insurance supports initiatives such as the National Student Japanese Drama Competition, contributing to stronger Korea-Japan ties built on mutual understanding and collaboration. Looking ahead, the company is committed to further expanding these efforts through diverse CSR activities.